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Nine times out of 10, the least important thing about a phone is what it's called. That said, words matter. (Take these cringe-worthy examples of global marketing gone wrong.) When you consider the sheer volume of dollars spent researching a compelling name for a device, and then millions more on marketing the product, a name takes on much more weight -- especially if it's really, really bad. Editors' note: This gallery is updated frequently. Like the Changhong H2, Lenovo's biggest problem with the Phab 2 Pro was hiding the phone's quite significant accomplishment -- it was the first phone with Google's Tango AR software onboard -- behind a ludicrously forgettable name.

Royole, a maker of flexible screens gold marble collage iphone case and electronic note-taking gadgets, beat Samsung to its foldable phone, Good for them, The FlexPai, however, is a terrible name, "Flex" calls out to the bendable screen, but what's a "pai" (pronounced "pie")? A coin from India? Payload Analytical Integration? At least something like "FlexPhone" makes sense, That's right, people, I went there, Apple has compounded confusion on top of confusion with the iPhone XS, In 2018, most people I know call the phone the "ex ess," a few the "ten ess." Apple's naming problem post-iPhone X was already hairy, but now it's positively tangled, To wit, what will Apple call next year's iPhones?..

That's "thin-kyoo," not "think," despite the fact that LG highlights the use of AI in its new ThinQ line of phones. So far, that includes the LG G7 ThinQ, LG V35 ThinQ and LG V40 ThinQ, which I mentally think of as the G7, V35 and V40, because why wouldn't I? ThinQ's a crowd. Once again, Samsung devised a perfectly good phone with a tongue-twister name. Released alongside the Galaxy Note 5, we couldn't blame people for referring to the Samsung Galaxy S6 Edge+ as the Note 6 Plus, a phone that never existed. And yes, that really happened.

Calling your phone the Changhong H2 is the perfect way to help everyone forget what your phone actually does, In this case, that's using sensors to scan the caloric load of your lunch, Eight words, That's how long Samsung's preposterous name was for an Olympics-special phone, Good thing it was a private giveaway to athletes and never hit the market, The Kodak whattt? Kodak was hearkening back to gold marble collage iphone case the name of a previous camera in this camera-meets-phone attempt from 2017, the Kodak Ektra, Even autocorrect thinks it should be called the "Extra."We're used to the OnePlus naming scheme now, and the OnePlus 6T is an Editor's Choice pick for 2018, But when it first came out, we couldn't help noticed that a company called OnePlus actually named its phones "One" and "2", and so on, Good one, guys..

BlackBerry's first Android phone, the Priv, struck us as a smarmy amalgamation of "privilege" and "priv-ah-cy," pronounced the British way. This from a company that was known for most of its life as Research in Motion before streamlining the name to BlackBerry, so I guess we're not too surprised. It isn't the Axon name we take issue with, just the fact that ZTE skipped Axons 2 through 6 to arrive at 7. Come on guys, we know you were just trying to keep up with the Galaxy S7 and iPhone 7. The "V" probably stood for Verizon, but the LG K8 V's nonsense name just gave us a bad taste of alphabet soup.

The only issue with the Motorola Moto G is that after a few years, there were three or four models you could buy at the same time from gold marble collage iphone case different carriers, all with the exact same name, If you hadn't memorized the specs, you wouldn't know which one you were looking at, Thankfully, things are clearer in 2018 with the Moto G6, Moto G6 Play and so on, In 2014, a Miami-based phone-maker called Yezz sold a Windows Phone called Yezz Billy 4.7, named after -- yep, you guessed it -- Microsoft founder Bill Gates, ..

It takes a certain kind of chutzpah to name your ultralarge smartphone the ZTE Iconic Phablet, especially since it was pretty meh. This was also the first time a phone maker embraced the word "phablet" in its own product. Luckily, US prepaid carrier Boost Mobile had the good sense to sell it as the Boost Max. 2012's Panasonic Eluga was a pretty, middle-of-the-road Android handset sold overseas. But a clunky, meaningless name (what is an "eluga," anyway?) was almost as awkward to say as the phone was to use.

Hey, remember that time HTC named an entire phone after the Windows Phone 8X operating system? That'd be like Samsung naming a phone the "Samsung Galaxy Android."Its terribly rhyming tongue-twister of a name certainly isn't the reason why the HP Pre 3 never made it to the US, Instead, abysmal sales and mismanagement killed WebOS' chances in the mobile platform fight, ending the once-promising Pre gold marble collage iphone case line shortly after HP's disastrous purchase of Palm, (P.S, Check out the new tiny Palm for 2018.)..

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